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PRESS RELEASE - 31st July 2007Translogix releases ADVANTA BI - The next generation in business intelligence31st of July, 2007 - Translogix International, specialist software solutions provider to the 3PL and logistics markets, announced the release of ADVANTA BI, a state of the art business intelligence module as an addition to Translogix’s ADVANTA logistics suite. ADVANTA BI comes as a result of a partnership with local business intelligence specialist Yellowfin International. Based in Melbourne, Victoria, Yellowfin focuses on the development of business intelligence solutions that are simple to use and easy to integrate into a clients’ existing IT systems. Robert Kery, Managing Director of Translogix and Glen Rabie, CEO of Yellowfin commented on the new exciting relationship between the two software partners. “For some time we have been searching for a business intelligence solution that meets the broad range of web reporting and analysis needs of the 3PL and logistics markets. While there are many products available, we found Yellowfin’s product to be unique. It provides not only the broad functionality and ease of use required in the logistics market, but also the necessary interfacing flexibility which has made it possible to provide a seamless interface to ADVANTA. Most importantly, Yellowfin’s product caters for the complexity inherent in the multi tiered relationship’s between 3PL/4PL’s, clients and the client’s customers to ensure that the reporting requirements are met across all levels of the supply chain” Yellowfin’s, Glen Rabie comments “I am confident that ADVANTA BI will provide substantial value to logistics service providers and I am looking forward to a great long term relationship with Translogix International” ADVANTA BI is an advanced business intelligence module developed using Yellowfin’s underlying business intelligence application and providing the seamless integration to Translogix’s ADVANTA suite. ADVANTA BI improves business performance by presenting meaningful information in a visually attractive and easy to read format. As part of the ADVANTA e-Logistics suite, ADVANTA BI comprises of a number of components as shown below:
The ADVANTA BI suite will be enhanced in the near future with: -
“ADVANTA BI offers 3PL and logistics service providers an opportunity to offer their clients total transparency in business operations and the ability to measure actual KPI’s against target KPI’s providing greater control to the user” said Robert Kery. “We are very excited with the addition of ADVANTA BI to our product suite. Early feedback from our client bases has been very positive and we expect many of our clients to take up the ADVANTA BI module in the coming months”.
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