Delivering IT solutions
to the 3rd Party Logistics market
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Delivering IT solutions |
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PRESS RELEASE - 14th May 2008Translogix International and Markitforce win NSW iAward in the e-Logistics categoryTranslogix International, specialist software solutions provider to the Logistics, 3rd Party Logistics (3PL) and Fuel Distribution markets, together with its client Markitforce are the joint winners of the 2008 NSW State iAward in the e-Logistics category. The iAwards are held annually by the Australian Information Industry association (AIIA) to recognise outstanding innovations brought about by the use of information and communications technology and consist of a two stage judging process resulting in State and National winners. The winning entry detailed the application of Translogix’s ADVANTA e-logistics suite by specialist 3PL provider Markitforce. ADVANTA comprises a suite of 33 integrated modules covering every aspect of supply chain management, supply chain execution, customer relationship management and e-Logistics. Markitforce implemented ADVANTA’ e-Logistics modules to manage the distribution of sales, merchandising, point-of-sale and promotional material for its clients. ADVANTA e-Logistics allows Markitforce to offer its clients ‘Software-as-a-Service’ applications like MarkitEzy, an on-line portal that allows clients to order POS material online through a client-branded web catalogue. Markitforce understands the crucial role technology plays in meeting the needs of blue chip clients like Kellogg’s, Colgate, Palmolive, Sony, Lion-Nathan and Subaru. It chose Translogix’s ADVANTA 3PL logistics suite because of its scalability and capacity for handling the high volume/fast turn-around demands that characterise Point of Sale campaigns, where promotional material has to be shipped rapidly to multiple locations. Rather than develop ‘breakthrough’ technologies Translogix International introduced innovations to the ADVANTA package by integrating many emerging technologies which would provide its clients with genuine business Translogixges. These include client services web portals with client specific colour catalogues, electronic forms printing, RF scanning for warehouse picking, electronic manifests and a business intelligence portal to view real-time performance statistics. “Winning the iAward in the new e-Logistics category is especially pleasing. It recognises the value of our long-standing focus on the logistics market segment and the role of partnering with innovative clients like Markitforce in the delivery of excellent logistics solutions,” commented Robert Kery, Translogix’s managing director.
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