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Delivering IT solutions |
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PRESS RELEASE - 29 January 2004Announcing Translogix InternationalWe are very pleased to announce the change of name of our company from Berger Software to Translogix International. Our change to Translogix is the final step in the change in strategic direction we undertook last year commencing with the sale of our CRM Division. Since that time, our single focus has been on providing Supply Chain Execution (encompassing Warehouse Management and Transport Management), Supply Chain Management (SCM) and eBusiness solutions to Third Party Logistics and general Logistics companies. Why Change?We are making this change to provide a single consistent brand image for the company. Having operated in the IT industry for over 3 decades, we have worked with a variety of products covering a range of market segments. This has resulted in our company being viewed by the marketplace in different ways. So we are making the change to allow us to build a single consistent brand image for the company. Translogix is a niche market IT solutions provider addressing the needs of the 3PL and general Logistics market segments. What has not changed?Although our name and focus have changed, our core values will remain the same.
So what is new?Our new focus means that our marketing, sales, R&D and professional services teams are all fully aligned to the needs of the Logistics market segment. This will generate leverage that will be visible to our clients over the coming years. We started this process 12 months ago, and we are starting to see some early results. Our R&D team has released 4 new products over the last 12 months, and has another four in various stages of development, and our sales team has won 5 new clients over the past 8 months. Why Translogix?Translogix(Advanta), quite simply, stands for Advantage. It ties in with our mission to provide our clients with real returns from their IT investments. We aim to provide strategic Translogixge to our clients by Making IT Work for them. And the Translogix continuesOver the past three decades we have proudly served the Australian Information industry. We have developed and implemented many hundreds of client systems, employed a large number of IT professionals and have influenced a wide range of business partners. It has been a challenging and exciting thirty years. We look forward to the coming years with the same enthusiasm and energy that has driven us in the past.
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