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PRESS RELEASE - Magnamail selects the ADVANTA 3PL Software Suite

Magnamail aims to deliver globally with Translogix’s ADVANTA 3PL software suite

Sydney – 10th June 2008, Translogix International, specialist software solutions provider to the 3PL and logistics markets announced that Magnamail has selected Translogix’s ADVANTA software suite to improve customer service and to cater for international business growth.

Magnamail is an Australian based, direct fulfilment company that provides a large range of unique gift ideas and practical products to the Australian and New Zealand market. Magnamail offers its products through a number of ordering facilities. This includes the ability for customers to order merchandise via Magnamail’s: website, customer service phone number and fax number.

For over 30 years, Magnamail has differentiated themselves from competitors by continually improving the level of service provided to customers. Alex Waldman, General Manager at Magnamail states: “At Magnamail, we continually review our existing warehousing operations to improve the picking accuracy of orders and to reduce the time between order placement and product delivery. The goal is to generate satisfied customers with every order processed.”

In order to achieve this goal, Magnamail searched for a warehouse management system to meet the operational needs of the business while catering for rapid business growth. Magnamail evaluated a number of suppliers and selected Translogix’s ADVANTA software suite. Waldman explains “The ADVANTA software suite was the only warehouse management solution on the market, capable of satisfying the majority of Magnamail’s warehousing requirements with the standard ADVANTA software package. ADVANTA was further customised for Magnamail to cater for the integration of an innovative pick, replenish and packing operation unique to Magnamail’s warehousing operation, with a number of advanced hardware devices such as automated picking machines and weight verification stations.”

Translogix International is providing Magnamail with the ADVANTA 3PL package which comprises a broad range of modules covering all aspects of supply chain management and execution. Magnamail will be implementing warehouse management, paperless warehousing, freight management, debtors, inventory management, order processing, sales analysis, purchasing and the report generator.

Following the implementation of the ADVANTA software suite, Magnamail expect to gain efficiencies throughout the warehouse. “With the support of the ADVANTA software, we expect to increase the product throughput to between 22,000 and 26,000 product lines per day while simultaneously reducing the number of warehousing staff.” Waldman continues “As the speed and accuracy of orders is improved, our customers will receive their products quicker; therefore Magnamail will ultimately improve the level of service provided to our customers”.

Waldman concludes “We are currently reviewing the opportunity to establish an international fulfilment centre in Asia to initiate Magnamail’s international growth strategy. We believe that the implementation of a sophisticated, reliable and scalable logistics solution, such as the ADVANTA software suite, is critical in supporting Magnamail’s goal to expand internationally in the next 2 to 3 years”

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