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PRESS RELEASE - TransLogix Appoints Sales & Marketing Director to Drive GrowthAUTO SOFTWARE INDUSTRY EXPERT RALF MOLLER TAKES ON NEWLY CREATED ROLESydney – 18 December 2008 - TransLogix, Australia’s leading supplier of transport logistics and warehouse management solutions, today announced the appointment of Ralf Moller as Sales and Marketing Director. Mr Moller, who brings with him over 20 years’ experience in the automotive software industry, has spent the past eight years in various senior management positions in the UK, most recently as Vice President, Europe and APAC with warranty management software firm, 4CS. At TransLogix, he will be responsible for driving strategic sales and marketing programs as well as helping to position the company for future expansion. His appointment, a newly created position, grew out of the recent merger between TransLogix and 3PL warehousing specialist, Advanta Software. This created Australia’s largest transport and logistics solutions provider with 75 staff supporting more than 300 clients from offices in Sydney, Melbourne, Brisbane and Auckland. “We are delighted to have someone of Ralf’s calibre in this new role,” said TransLogix Managing Director, Anselm Waterfield. “His knowledge and skills in driving strategic sales of enterprise software in niche industries, along with his experience in managing high growth companies and launching into new markets, are tailor made for TransLogix. We expect him to make a valuable contribution as the company continues along a path of continued growth, both organically and through acquisition.” Originally from Sydney, Mr Moller recently returned to his home town and said he is enjoying working for a well established company with premium products, motivated people and a tremendous vision. "I am excited to have joined TransLogix at this pivitol time in its development", he said. Ralf continues, "Whilst the general economic outlook is pretty grim, we are actually doing quite well. As a leader in this market, we are able to provide the most feature rich solutions which in turn are driving efficiency and service levels at our customers. Our customers also value the stability afforded to their business by our increased capability and financial strength. Add to that the largest team of Transport and Logistics software professionals in the country and you get a fairly compelling case to select TransLogix as a partner of choice. We are confident that we can accelerate our market share whilst most of our competitors struggle to weather the current economic storm. I am very much looking forward to the challenges ahead, building on our leadership position and continuing to deliver new and innovative products that make our customers more and more successful."
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